Stepping Up


Through consecutive books, these products bring people back again and again without depending on costly advertising or aggressive messaging. this is based on Sarah’s years of research, consulting, and practical experience.

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Stepping is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Stepping provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest, and the Stepping App.


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